Rebuilding Kosovo's Global Identity The Role of Public and Cultural Diplomacy in Nation Branding
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| Format: | Thesis |
| Kulcsszavak: | communication cultural diplomacy Kosovo nation branding public diplomacy |
| Online Access: | http://dolgozattar.uni-bge.hu/57184 |
| Abstract: | This thesis examines Kosovo’s nation branding efforts, focusing on the role of public and cultural diplomacy in shaping its global identity. Using the Kosovo: The Young Europeans campaign as a case study, it identifies key challenges, including political barriers, limited resources, and international perception. The findings show the potential of utilizing public diplomacy and cultural diplomacy, emphasizing Kosovo’s rich artistic heritage. The study concludes that an integrated approach is essential for Kosovo to build a cohesive, authentic, and impactful national brand. |
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