Rebuilding Kosovo's Global Identity The Role of Public and Cultural Diplomacy in Nation Branding
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | communication cultural diplomacy Kosovo nation branding public diplomacy |
| Online Access: | http://dolgozattar.uni-bge.hu/57184 |
MARC
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| 001 | dolg57184 | ||
| 005 | 20250312111328.0 | ||
| 008 | 250312suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Berisha Zana | |
| 245 | 1 | 0 | |a Rebuilding Kosovo's Global Identity |b The Role of Public and Cultural Diplomacy in Nation Branding |c Berisha Zana |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis examines Kosovo’s nation branding efforts, focusing on the role of public and cultural diplomacy in shaping its global identity. Using the Kosovo: The Young Europeans campaign as a case study, it identifies key challenges, including political barriers, limited resources, and international perception. The findings show the potential of utilizing public diplomacy and cultural diplomacy, emphasizing Kosovo’s rich artistic heritage. The study concludes that an integrated approach is essential for Kosovo to build a cohesive, authentic, and impactful national brand. | |
| 695 | |a communication | ||
| 695 | |a cultural diplomacy | ||
| 695 | |a Kosovo | ||
| 695 | |a nation branding | ||
| 695 | |a public diplomacy | ||
| 700 | 1 | |a Krasztev Dr. Péter Lajos |e ths | |
| 700 | 1 | |a Szondi Dr. György |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57184/1/Berisha_Zana%20-%20Thesis%20-%20v20241209.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57184/2/Berisha%20Zana_Declaration.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57184/3/zana%20thesis%20external%20assessment.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57184/4/Zana_Berisha.pdf |z Dokumentum-elérés |