Analysist of Hungarian Thoroughbred Racing from a Marketing Perspective
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | analysis lótenyésztés Lóversenyek Magyarország marketing quantitative research reformjavaslatok sport sportmarketing |
| Online Access: | http://dolgozattar.uni-bge.hu/57200 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg57200 | ||
| 005 | 20250312111347.0 | ||
| 008 | 250312suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Stircula Kinga | |
| 245 | 1 | 0 | |a Analysist of Hungarian Thoroughbred Racing from a Marketing Perspective |c Stircula Kinga |h [elektronikus dokumentum] |
| 520 | 3 | |a Analysis of Hungarian Thoroughbred Racing from a Marketing PerspectiveIn my thesis, I examined the development and current state of Hungarian thoroughbred racing, tracing its journey from its early beginnings to the present day. I analyzed the potential factors that contributed to the sport's current situation, with a particular focus on Hungarian thoroughbred breeding, racehorse owners, and the role of betting enthusiasts. To provide broader context, I compared my findings to international models.As part of my research, I used quantitative methods to assess the opinions and attitudes of the general public toward Hungarian horse racing. By comparing the results of primary and secondary research, I was able to create a comprehensive picture of the current state of the sport. Finally, I offered recommendations on how the Hungarian thoroughbred racing industry could become more appealing and regain the flourishing era it once enjoyed. | |
| 695 | |a analysis | ||
| 695 | |a lótenyésztés | ||
| 695 | |a Lóversenyek | ||
| 695 | |a Magyarország | ||
| 695 | |a marketing | ||
| 695 | |a quantitative research | ||
| 695 | |a reformjavaslatok | ||
| 695 | |a sport | ||
| 695 | |a sportmarketing | ||
| 700 | 1 | |a Szentmihályi Renáta |e ths | |
| 700 | 1 | |a Totth Dr. Gedeon |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57200/1/Thesis_Stircula_Kinga_VQOJW4_FINAL-3.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57200/2/External%20Supervisor_VQOJW4%20%281%29.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57200/3/Thesis%20Application%20-%20Hungarian%20Galopp%20Sport_VQOJW4.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57200/4/dissertation%20report_external_Renata%20Szentmihalyi.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57200/5/Thesis%20Report%20Kinga%20Stircula%20BA.pdf |z Dokumentum-elérés |