How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu

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Bibliographic Details
Main Author:	Jin Yipei
Other Authors:	Kozák Dr. Tamás
Format:	Thesis
Kulcsszavak:	advertising consumer behaviour Digitization e-commerce Social media
Online Access:	http://dolgozattar.uni-bge.hu/57311

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