Applications of AI in Marketing Communications and the General Public’s Perception

The role of international communication in enhancing the global perception of Vietnam
‌: An Tran Kieu

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

An examination of the public perceptions about the role of tourism in Jordan and the opportunities for a post-COVID-19-reboot
‌: Noaf Mansour Inad Almajali

The usage of mobile applications in the Hungarian insurance market
‌: Drahos Éva

China’s digital public diplomacy on Twitter Users’ perception of the belt and road initiative
‌: Nguyen Thanh Thuy Trang

Application of Value Methodology
‌: Kardos Barbara
Megjelent: (2009)

AI security in the EU under the framework of the EU AI Act
‌: Ben Mna Yassine

What factors lead to the successful marketing of iPhone applications?
‌: Bajor Dávid

Healthcare in the age of AI
‌: Sajti Kíra Viktória

AI and the Global Financial Labor Market Economic Displacement, Productivity Opportunities, and Policy Responses
‌: Szabó Bernadett

Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software
‌: Bendarzsevszkij Georg

Marketing Communication of Ruinpubs
‌: Pálinkás Zsófia

Examination of the development and guest perceptions of intelligent hotels in the Chinese market
‌: Sun Zitong

AI megoldások alkalmazása, és AI influenszerek integrálása márkák marketingkommunikációs tevékenységébe
‌: Lukács Martina

The application of magic in the catering and hotel industry
‌: Németh Gábor László

The application of big data in tourism management
‌: LI GUO PING

General Electric – Értékesítés támogatás
‌: Teimel Ákos

Public Relation Activity
‌: Peng Mengyu

Ai a magyar médiában
‌: Hideg Gyula Barnabás

General understanding of the Standby Letter of Credit
‌: Farkas Károly Dávid

Online public relations
‌: Kuthy Ákos

SAP Public Cloud
‌: Szlovencsák Csaba

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

Application of the Artificial Intelligence in the Human Resource Management
‌: Milcsevics Irén

ChatGPT in Hotels, and Applications in the Back Office
‌: Cseke Szabina Elina

A beszerzés folyamata és problémái a Sollux General Kft. esetében
‌: Holló Enikő
Megjelent: (2014)

Online Public Relations Kihasználatlan lehetőség
‌: Ganter Klára

The main characteristics of General Electrics and Budapest Bank
‌: Molnár Brigitta Szonja

Generatív AI rendszerek vállalati használata
‌: Mondi Richárd

FX ügyletkötés az AI segítségével
‌: Buzás Dominik

The impact of AI on the finance and accounting profession and how business schools can prepare students to thrive in the AI era
‌: Thiagetia Kenneth Koome

Packaging as an effective communication tool in marketing
‌: Szabó Péter

Integrated Marketing Communication of The North Face
‌: Karátson Mózes

Emirates Airline’s marketing communication strategy
‌: Király Lilla

A Copy General Zrt. marketingkommunikációs tevékenysége
‌: Csobánczi Nikolett