Applications of AI in Marketing Communications and the General Public’s Perception

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

An examination of the public perceptions about the role of tourism in Jordan and the opportunities for a post-COVID-19-reboot
‌: Noaf Mansour Inad Almajali

The usage of mobile applications in the Hungarian insurance market
‌: Drahos Éva

Healthcare in the age of AI
‌: Sajti Kíra Viktória

China’s digital public diplomacy on Twitter Users’ perception of the belt and road initiative
‌: Nguyen Thanh Thuy Trang

Application of Value Methodology
‌: Kardos Barbara
Published: (2009)

AI megoldások alkalmazása, és AI influenszerek integrálása márkák marketingkommunikációs tevékenységébe
‌: Lukács Martina

What factors lead to the successful marketing of iPhone applications?
‌: Bajor Dávid

Marketing Communication of Ruinpubs
‌: Pálinkás Zsófia

Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software
‌: Bendarzsevszkij Georg

Examination of the development and guest perceptions of intelligent hotels in the Chinese market
‌: Sun Zitong

General Electric – Értékesítés támogatás
‌: Teimel Ákos

The application of magic in the catering and hotel industry
‌: Németh Gábor László

The application of big data in tourism management
‌: LI GUO PING

Generatív AI rendszerek vállalati használata
‌: Mondi Richárd

Public Relation Activity
‌: Peng Mengyu

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

Online public relations
‌: Kuthy Ákos

SAP Public Cloud
‌: Szlovencsák Csaba

Application of the Artificial Intelligence in the Human Resource Management
‌: Milcsevics Irén

ChatGPT in Hotels, and Applications in the Back Office
‌: Cseke Szabina Elina

AI, mint Ipar 4.0 technológia
‌: Szűcs Bence

A beszerzés folyamata és problémái a Sollux General Kft. esetében
‌: Holló Enikő
Published: (2014)

Online Public Relations Kihasználatlan lehetőség
‌: Ganter Klára

The main characteristics of General Electrics and Budapest Bank
‌: Molnár Brigitta Szonja

Packaging as an effective communication tool in marketing
‌: Szabó Péter

Integrated Marketing Communication of The North Face
‌: Karátson Mózes

Emirates Airline’s marketing communication strategy
‌: Király Lilla

The Disney Princess Effect - Pyschological Impacts on Self-Perception in a Generational Comparison
‌: Tóth Enikő Angéla

Az alpha generáció marketingje és az AI
‌: Laposa Norbert

Future tendencies of marketing communication on the market of Hungarian theatres
‌: Turányik Júlia

Examining guest perceptions of fine dining restaurants
‌: Fábry Ágnes

A Copy General Zrt. marketingkommunikációs tevékenysége
‌: Csobánczi Nikolett

Integrated marketing communication in higher education?
‌: Harsányi Dávid, et al.
Published: (2007)

Kultúrafinanszírozás, színházi marketing és public relations a Pinceszínház példáján
‌: Balla Noémi Borbála

Organizational commitment in the public- and private sector
‌: Félix Dalma