Evaluation of Boeing's 2024 Crisis Communication Strategies
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| Format: | Thesis |
| Kulcsszavak: | communication crisis crisis communication crisis management public relations |
| Online Access: | http://dolgozattar.uni-bge.hu/57356 |
| Abstract: | This paper analyzes Boeing's crisis communication strategies during the company's 2024 crisis. Based on various sources in the field of crisis management and communication, such as Coombs' Handbook of Crisis Communication, it analyzes content such as the company's messages, communication channels (both online and offline), timing etc., evaluates their use and effectiveness in restoring the company's reputation and earning back stakeholder trust, while also giving recommendations and making projections for the future. |
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