Analysing marketing strategies influencing consumers behaviour and preferences in casual dining restaurant industry in Vientiane, Laos.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | business marketing consumer behaviour consumer preferences Laos marketing marketing strategies online marketing restaurant Vientiane |
| Online Access: | http://dolgozattar.uni-bge.hu/57376 |
| Abstract: | The research investigates the marketing factors influencing the casual dining sector in Vientiane on consumer behavior focusing on food quality, price, atmosphere, service and social media. An analysis of the results obtained from the online surveys suggests that food quality and price are the most important factors, which are influenced by culture, economic and social factors. Facebook is the most used platform in helping consumers make their decisions while discounts and local cuisine preferences further guide choices. Implements digital marketing strategies, adopts value base pricing as well as improving the quality of services to fit market trends in order to have a competitive advantage. |
|---|