The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

The impact of emotional management in catering and hotel management
‌: Munadarin Armando

The impact of influencer marketing on the development of negative body image
‌: Magyari Odett

The social impact of virtual identities on generation Z
‌: Gigor Áron

The Impact of Gender Inequality in Advertisements
‌: Komáromy Luca

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

An exploratory study of the attitude of young vietnamese consumers toward the usage of sex appeal advertising in cosmetic category
‌: Luong Thi Hue

The Impact of The Fourth Industrial revolution to the Vietnamese Banking system
‌: Nguyen Thi Huyen Trang

The impact of advertising on the purchasing habits of families.
‌: Sipos Farkas

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

Negative Medienwirkungen Wirkungen der Gewalt im Fernsehen auf Kinder
‌: Potornai Boglárka

The influence of Kols on the belief and purchasing decision in the Cosmetic field of Young Vietnamese Women in Generation Z through TikTok platform in Vietnam
‌: Nguyen Linh Chi

Analysis of the contract on processing with supplied material
‌: Joháczi Attila

The impact of social media advertisements on customers in Hungary
‌: Kiss Alexandra

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

Research on the Impact of Huawei Advertising on Chinese Female Consumers
‌: Deng Jingfang

Economic cooperation between Hungary and Vietnam The impact of emigrated Vietnamese on the hungarian economy
‌: To Huyen Trang

The importance of emotions in the purchase decision making process
‌: Kátai Luca

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

The marketing positioning of the “EcoBoost” engine based on its environmental impacts
‌: Szilvainé Turi Anna

The impact of social media marketing on Vietnamese Z traveler's decisions to visit historical destinations. Case study Hoa Lo Prison Relic.
‌: Nguyen Thi Kieu Trinh

The impact of COVID-19 on the Talent Acquisition in the Hospitality Industry – The case of Vietnamese luxury hotels
‌: Dao Minh Phuong

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The Impact of Socially Responsible Investing on the Asian Stock Market
‌: Purevdagva Mungunshatar

The Impact of Socially Responsible Investing on the Asian Stock Market
‌: Purevdagva Mungunshatar

Logistics of Indirect Materials at the Hungarian Premises of Gedeon Richter Plc.
‌: Faragó Jázmin

The Impact of Generative Artificial Intelligence on Jobs in the Event Management Industry
‌: Zala Virág

Communication Strategy in Crisis of Vietnamese Businesses
‌: Nguyen Minh Hien

Emotional intelligence and leader performance in the 21st century workplace
‌: Názon Dóra

The Truth Behind the Smile - Emotional Labour Performed in the Hospitality Business
‌: Csécsey Zsófia Zsuzsanna

Advertising to Children
‌: Kandelaki Nodar

Humor in Advertising
‌: Hasanova Eltaj

Advertising in Japan
‌: Lévai Ádám

Investigation on responsible tourism tour in Budapest, Hungary
‌: Nguyen Thi Thanh Nga