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Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices

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Bibliographic Details
Main Author: Tibay Csenge
Other Authors: Gajzágó Dr. Éva Judit
Format: Thesis
Kulcsszavak:customer behavior
fashion industry
Generation Z
social media influence
sustainability
Online Access:http://dolgozattar.uni-bge.hu/57453
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