Influencer Marketing in the beauty and Lifestyle Industry on TikTok and Instagram
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| Format: | Thesis |
| Kulcsszavak: | beauty industry influencer marketing online marketing Social media social media trends |
| Online Access: | http://dolgozattar.uni-bge.hu/57479 |
| Abstract: | This thesis explores the role of influencer marketing within the beauty and lifestyle industries, focusing on two of the most relevant platforms today: TikTok and Instagram. It examines how these platforms enable brands to connect with consumers through authentic and engaging content, shaping consumer behavior and driving purchasing decisions. The study highlights the evolution of marketing strategies from traditional approaches to digital methods, underscoring the power of social media in fostering real-time interactions, building brand trust, and creating meaningful connections between influencers and audiences. |
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