The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
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| Main Author: | Nguyen Quoc Anh |
|---|---|
| Other Authors: | Sarkadi Katalin |
| Format: | Thesis |
| Kulcsszavak: | branding community engagement fan loyalty football management management marketing personalization Social media sociological knowledge |
| Online Access: | http://dolgozattar.uni-bge.hu/57506 |
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