The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs

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Bibliographic Details
Main Author: Nguyen Quoc Anh
Other Authors: Sarkadi Katalin
Format: Thesis
Kulcsszavak:branding
community engagement
fan loyalty
football management
management
marketing
personalization
Social media
sociological knowledge
Online Access:http://dolgozattar.uni-bge.hu/57506