Research on Chinese Tea innovation ── Take the tea stone as an example
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| Format: | Thesis |
| Kulcsszavak: | EU food industry Healthy organizational innovation strategic planning |
| Online Access: | http://dolgozattar.uni-bge.hu/57524 |
| Abstract: | The 1,000-year-old Chinese tea culture is well knownfor havinga profoundimpactontea-drinking customs around the world, influencingeverythingfromtea-makingtechniquestotea-drinkingmanners.Eventhoughtraditionaltea-makingtechniquesarestillwidelyused,innovationinthe teasectorisstilla keyfactorinitsgrowth. Anintriguingillustrationofthisinnovation is the new product"TeaStones," whichshows how traditional teahaschangedandevolved to meet contemporary demands and technical advancements.TheTeaStoneembodiesthespiritofChineseteacultureaswellasthemodernpursuitofconvenience, sustainability, and health consciousness, markingasingular nexus betweenhistory and innovation. This casestudy on teastonesshedslighton howChinese teainventorsare imaginatively rethinkingteaproduction,marketing,andconsumptiontosatisfytheshiftingdemands ofChinese and international consumers.This studywill investigatethehistory,evolution,andsignificanceof teastones,sheddinglightontheirplaceinthelargerschemeofteainnovationas wellas their potential toinfluenceChinese tea'sfutureandtrytobreak into European markets. |
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