How the Artifical Intelligence changed the Marketing Research as an Institution
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| Format: | Thesis |
| Kulcsszavak: | 21th century analysis quantitative research research methodology strategic planning strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/57536 |
| Abstract: | In this section, I will do my conclusions, and highlight in a shorter version what I learned, experienced and what I think of the beforementioned parts from my thesis. The evolution of artificial intelligence (AI) has significantly reshaped various sectors, with market research emerging as one of the most dynamic beneficiaries of this transformative technology. From its theoretical underpinnings to practical applications, AI's trajectory highlights a profound shift in how businesses approach data, insights, and decision-making. This conclusion consolidates the core ideas around the integration of AI in market research, while addressing its theoretical framework, economic implications, and ethical considerations. |
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