Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | aviation branding differentiation loyalty strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/57612 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg57612 | ||
| 005 | 20250325112632.0 | ||
| 008 | 250325suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Tamás Ditta | |
| 245 | 1 | 0 | |a Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty |c Tamás Ditta |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis is about how an aviation company can position itself unique and preferred brand, which has loyal customers. Aviation industry is a highly full and competitive market thus, airlines need a continuous innovation and differentiation for building a strong brand identity. During the research, the focus is on the importance of building a loyal relationship between the company and passengers. How loyalty influence the passenger perception and how do they play a crucial role in brand’s success. The study exploring Emirates (one of the most famous and successful airlines of the World) market performance and the collaboration of style and business. By examining the evolution of the brand, in the end of the thesis will provide the significance of loyalty in the aviation sector and its impact on consumer behaviourand the possible positive effect of pax number. | |
| 695 | |a aviation | ||
| 695 | |a branding | ||
| 695 | |a differentiation | ||
| 695 | |a loyalty | ||
| 695 | |a strategy | ||
| 700 | 1 | |a Kovács Dr. András |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57612/1/Tamas%20Ditta%20Thesis%20.pdf |z Dokumentum-elérés |
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| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57612/3/Review%20Tamas%20Ditta.pdf |z Dokumentum-elérés |