Business communication aka how a customer gets engaged/committed to a product or service

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Bibliographic Details
Main Author:	Joó Dorka Éva
Other Authors:	Merliot-Almássy Dr. Eszter
Format:	Thesis
Kulcsszavak:	Communicational tools customer engagement heat-not-burn technology Iqos marketing communication
Online Access:	http://dolgozattar.uni-bge.hu/57627

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