Enhancing Customer Satisfaction and Loyalty through Service Dominant Logic A Customer Journey Analysis of Pang Dong Lai Trading Group in the Omni-Channel Retail Landscape
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| Format: | Thesis |
| Kulcsszavak: | case studies China customer journey map customer loyalty customer satisfaction Hypothesis Testing Omni-Channel Pang Dong Lai retail SDL Service Dominant Logic supermarket value co-creation |
| Online Access: | http://dolgozattar.uni-bge.hu/57641 |