The influence of Kols on the belief and purchasing decision in the Cosmetic field of Young Vietnamese Women in Generation Z through TikTok platform in Vietnam

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Bibliographic Details
Main Author: Nguyen Linh Chi
Other Authors: Papp dr. Vanda
Format: Thesis
Kulcsszavak:Cosmetic field
Generation Z
KOL
purchasing decision
the belief
Tiktok
Online Access:http://dolgozattar.uni-bge.hu/57644