Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market

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Bibliographic Details
Main Author: Tófalvi Maja
Other Authors: Dobó Dr. Róbert
Format: Thesis
Kulcsszavak:artifical intelligence
business marketing
digital age
Digital marketing
healthcare marketing
traditional marketing
Online Access:http://dolgozattar.uni-bge.hu/57652