Process of supply management at Auchan Hungary-Validating the section of cream cheese
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Assortment building customer satisfaction Private label Profit maximization retail |
| Online Access: | http://dolgozattar.uni-bge.hu/57680 |
| Kivonat: | The thesis explores the supply management process at Auchan Hungary, focusing specifically on the cream cheese category. It addresses the challenges of optimizing product assortment, pricing, and placement strategies in a competitive retail environment. Utilizing both primary and secondary research, the study investigates consumer preferences, competitor strategies, and Auchan’s market performance. Key findings highlight the importance of private-label products, strategic pricing, and tailored assortment planning to enhance profitability and meet diverse customer needs. This research offers actionable insights for improving Auchan’s competitive positioning in the Hungarian cheese market. |
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