Sustainable Fashion in Hungary Awareness, Challenges, and the Role of Greenwashing
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Fastfashion greenwashing slow fashion Slowfashion sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/57720 |
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| 100 | 1 | |a Farkas Dóra Marianna | |
| 245 | 1 | 0 | |a Sustainable Fashion in Hungary |b Awareness, Challenges, and the Role of Greenwashing |c Farkas Dóra Marianna |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis explores sustainable fashion in Hungary, focusing on consumer attitudes, greenwashing, and brand practices like Nanushka's. Findings show growing sustainability awareness among 20–35-year-olds, though price sensitivity and skepticism toward green claims hinder adoption. Nanushka exemplifies eco-friendly practices but struggles to reach broader audiences. The study emphasizes transparency, affordability, and education as key to fostering trust and driving sustainable choices, offering insights for a greener fashion future. | |
| 695 | |a Fastfashion | ||
| 695 | |a greenwashing | ||
| 695 | |a slow fashion | ||
| 695 | |a Slowfashion | ||
| 695 | |a sustainability | ||
| 700 | 1 | |a Németh Dr. Patrícia |e ths | |
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