The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
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| Format: | Thesis |
| Kulcsszavak: | brand communication influencer marketing Tiktok |
| Online Access: | http://dolgozattar.uni-bge.hu/57752 |
| Abstract: | With this research my aim was to offer a comprehensive overview onto what kind of strategies does the biggest Hungarian TikTok brand accounts use and how effective they are. In my research I explored people’s opinions about certain content types and then compare them with their opinion about the videos I selected. For obtaining the information that I needed, I used observations - for the content analysis - and a survey - for the online questionnaire-, from which I also provided some quantitative statistical data to be able to compare them with each other. |
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