The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | brand communication influencer marketing Tiktok |
| Online Access: | http://dolgozattar.uni-bge.hu/57752 |
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Óvári Flóra Veronika | |
| 245 | 1 | 4 | |a The Application of Psychological Strategies in Brand Communication on TikTok in Hungary |c Óvári Flóra Veronika |h [elektronikus dokumentum] |
| 520 | 3 | |a With this research my aim was to offer a comprehensive overview onto what kind of strategies does the biggest Hungarian TikTok brand accounts use and how effective they are. In my research I explored people’s opinions about certain content types and then compare them with their opinion about the videos I selected. For obtaining the information that I needed, I used observations - for the content analysis - and a survey - for the online questionnaire-, from which I also provided some quantitative statistical data to be able to compare them with each other. | |
| 695 | |a brand | ||
| 695 | |a communication | ||
| 695 | |a influencer | ||
| 695 | |a marketing | ||
| 695 | |a Tiktok | ||
| 700 | 1 | |a Dobó Dr. Róbert |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57752/1/Ovari_Flora_Veronika_Thesis_2024.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57752/2/BA%20KM%20angol%20bi%CC%81ra%CC%81lati%20lap%20KU%CC%88LSO%CC%8B%20O%CC%81va%CC%81ri%20Flo%CC%81ra%20Veronika.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57752/3/BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20BELS%C5%90%20DR%20-%20%C3%93v%C3%A1ri%20Fl%C3%B3ra%20Veronika.pdf |z Dokumentum-elérés |