From Posts to Purchases The Effect of L'Oréal's Social Media Marketing on Consumer Behaviour

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Bibliographic Details
Main Author: Tasnádi Lili Eszter
Other Authors: Dr. Molnár Dr. Zsolt
Format: Thesis
Kulcsszavak:brand engagement
consumer behaviour
digital marketing strategies
L'Oréal
Social media
Online Access:http://dolgozattar.uni-bge.hu/57774

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