Can Fashion Truly Be Slowed Down? A Study On Consumer Behavior In The Fashion Industry
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| Format: | Thesis |
| Kulcsszavak: | conscious habits Consumer behavior fast fashion slow fashion sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/58368 |
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| 245 | 1 | 0 | |a Can Fashion Truly Be Slowed Down? A Study On Consumer Behavior In The Fashion Industry |c Garda Orsolya |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis explores the potential for slowing down the fashion industry by focusing on consumer behavior and its role in shifting from fast fashion to more sustainable practices. Despite rising awareness of the environmental and ethical harms of fast fashion, affordability and convenience continue to drive consumer choices. Using in-depth interviews, the study investigates motivations and barriers that influence purchasing habits. It highlights the gap between sustainability intentions and actual behavior, complicated by greenwashing and the lack of clear certification standards. The research examines slow fashion as a viable alternative, emphasizing durability, ethics, and environmental responsibility. Findings reveal that while challenges remain—such as price sensitivity and social pressures—there is growing interest in more mindful fashion choices. The thesis concludes that change is possible with combined efforts in education, policy, and industry reform. | |
| 695 | |a conscious habits | ||
| 695 | |a Consumer behavior | ||
| 695 | |a fast fashion | ||
| 695 | |a slow fashion | ||
| 695 | |a sustainability | ||
| 700 | 1 | |a Deák-Nagy Veronika |e ths | |
| 700 | 1 | |a Kisfürjesi Dr. Nóra |e ths | |
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