The Merger of Disney and Pixar

Elmentve itt :
Bibliográfiai részletek
Szerző: Balogh Dénes
További közreműködők: Kucséber Dr. László Zoltán
Szécsényi Balázs
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:21th century
filmipar
fúzió(k)
médiapiac
pénzügyi analízis
Online Access:http://dolgozattar.uni-bge.hu/58403
Leíró adatok
Kivonat:For generations, The Walt Disney Company has been responsible for creating the best childhood memories and lessons for life and all of that took a big turn in 2006 when the company merged with Pixar Animation Studios. The goal of my thesis is to unironically “merge” my studies on the theoretical topic with the appreciation to the creators of my childhood, by writing a fundamental (financial) analysis on the firm’s performance after one of the greatest mergers of the entertainment industry. It is focusing on the two years before and after the merger, to properly interpret the changes that played a relevant part in the transaction.