The role of media strategies in building and sustaining personal brands in the digital age

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Published: (2023)

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The role of pricing strategies in the sustainable restaurant concept
‌: Takács Péter Gergő

Implications for urban marketing in China in the digital age
‌: Cai Yiyi

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

How can Hungarian SMEs in the tourism sector strategically employ digital marketing to sustain and enhance their competitiveness in the contemporary digital age?
‌: Bányai Dafna Maja

The Impact of Digitalization on Sustainable Branding in the Tourism destination
‌: Mbarek Alhaddar, et al.
Published: (2024)

Domestic Investor's portfolio-building strategies
‌: Budai Árpád

South Korea's public diplomacy in the digital age key approaches, external influences, and challenges
‌: Gombás Lili

Apple Inc.'s Public Relations in the Digital Age A Comprehensive Assessment of Online and Offline
‌: Yozkalach Aytug

Communication Strategy and Digital Media Effectiveness for Small Businesses
‌: Enkhtuvshin Khongorzul

Personal Branding in the Professional Business Life
‌: Körmendi János Ádám

The role of team building on employee engagement a case of BASF Hungária Kft.
‌: Kelemen Dóra

Product Placement and Brand Building in Video Games
‌: Rigó Ferenc

The correlation between banking and the junior sector in the digital age the presence and impact of Fintech, Neobanks and digitalization on the bank selection preferences of generation Z in Hungary.
‌: Czicelszki Bettina

Building a Competitive Marketing Strategy for Ezerszin Kft.
‌: Gódor Dániel

Key Constructs of Personal Branding Proposal for a broad definition
‌: Szántó Péter
Published: (2023)

The Role of Digitization in Retail
‌: Sipos Gergely Miklós

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

The Role of News Media in the Environmental Sustainability of ASEAN Countries
‌: Manalo Lou Lauren Tan

Building Brand Authority Through Educational Content Marketing Engagement Strategies in Short-Form YouTube Videos
‌: Hajeer dr. Ahmad

Personal branding és online marketing eszközei
‌: Fábi Krisztina

Social Media's role in the marketing strategy of fitness supplement companies
‌: Tarcsai Martin

Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market
‌: Tófalvi Maja

A CEO hírneve és a Personal Branding
‌: Für-Ugrin Fanni Barbara

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Bee Well's digital marketing strategy
‌: Pócsi Bence

Understand the role of social media on consumers to choose sustainable tourism products
‌: Szikhardt Eszter

What is the Role of Negative Personality Traits in Becoming a Successful Entrepreneur?
‌: Nagy Dorottya Borbála