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Market entry strategies and their pitfalls Walmart's experience in the German retail market

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Bibliographic Details
Main Author: Pál Bianka
Other Authors: Galambos Judit Zsuzsanna
Molnár Krisztina
Format: Thesis
Kulcsszavak:Germany
market entry
retail
strategy
Walmart
Online Access:http://dolgozattar.uni-bge.hu/58701
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