Behavioral Economics Driving revenue growth for Vietnamese food and beverage businesses in Hungary.
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | behavioral economics Consumer behavior élelmiszer élelmiszerfogyasztás F&B Business fogyasztói magatartás Magyarország marketing strategies revenue growth Vietnám viselkedéskutatás |
| Online Access: | http://dolgozattar.uni-bge.hu/58742 |
| Kivonat: | This thesis explores how behavioral economics can be leveraged to drive revenue growth for Vietnamese food and beverage (F&B) businesses operating in Hungary. Despite offering high-quality and authentic cuisine, many Vietnamese-owned establishments face challenges in customer acquisition and retention due to language barriers, traditional mindsets, and limited marketing strategies. By applying behavioral economics principles—such as heuristics, choice architecture, social proof, and pricing psychology—this research examines how these businesses can enhance customer engagement and decision-making. Using a mixed-methods approach that includes online surveys and in-depth interviews with business owners, the study evaluates the effectiveness of behavioral strategies implemented at Liti Café and FreshFish. Findings indicate that marketing based on consumer psychology significantly improves brand visibility, customer loyalty, and overall revenue. The research offers practical recommendations for Vietnamese entrepreneurs seeking sustainable growth in Hungary’s competitive F&B industry. |
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