Cultural Patterns in Consumer Decision-Making for Food and Personal Care Products in Nigeria
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Consumer behavior élelmiszerfogyasztás fogyasztói magatartás gender Nigéria |
| Online Access: | http://dolgozattar.uni-bge.hu/58747 |
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Ehigbai Emmanuel Olayinka | |
| 245 | 1 | 0 | |a Cultural Patterns in Consumer Decision-Making for Food and Personal Care Products in Nigeria |c Ehigbai Emmanuel Olayinka |h [elektronikus dokumentum] |
| 520 | 3 | |a This study analyses the cultural patterns that influence consumer decision-making regardingfood and personal care products in Nigeria's fast-moving consumer goods (FMCG) sector. Thisstudy identifies a major gap in literature, which commonly focuses on economic issues abovecultural factors and patterns. It synthesises Hofstede’s Cultural Dimensions with the EngelKollat-Blackwell (EKB) Model to offer an in-depth understanding of the impact of culturalpatterns on Nigerian consumer behaviour. The research adopts a quantitative methodology,using an online-administered structured questionnaire distributed to 489 respondents recruitedthrough convenience sampling across Nigeria. Descriptive statistics, cross-tabulations, ChiSquare tests of independence, and t-tests were used to analyze and explain the findings derivedfrom the data. | |
| 695 | |a Consumer behavior | ||
| 695 | |a élelmiszerfogyasztás | ||
| 695 | |a fogyasztói magatartás | ||
| 695 | |a gender | ||
| 695 | |a Nigéria | ||
| 700 | 1 | |a Gáspár Dr. Tamás |e ths | |
| 700 | 1 | |a Jeresa Solomon |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58747/1/DRAFT.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58747/2/Submitted.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58747/3/Ehigbai%20Emmanuel%20Olayinka.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58747/4/Olayinka_Assessment.pdf |z Dokumentum-elérés |