Strategic Silence and Gamified Rebranding Celebrity PR in the Taylor Swift Eras
Saved in:
| Main Author: | Horváth Sára Anna |
|---|---|
| Other Authors: |
Szondi Dr. György
Tolnay György András |
| Format: | Thesis |
| Kulcsszavak: | branding Gamifikáció hírességek internet kommunikációs stratégia közösségi média public relations |
| Online Access: | http://dolgozattar.uni-bge.hu/58902 |
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