Garnering customer loyalty - physical shops, webshops, live commerce
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | divat fogyasztói elégedettség - vásárlói elégedettség márkahűség ruhaipar vásárlói magatartás webáruház Z generáció |
| Online Access: | http://dolgozattar.uni-bge.hu/58951 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg58951 | ||
| 005 | 20251027142702.0 | ||
| 008 | 251027suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Endes Ádám Dániel | |
| 245 | 1 | 0 | |a Garnering customer loyalty - physical shops, webshops, live commerce |c Endes Ádám Dániel |h [elektronikus dokumentum] |
| 520 | 3 | |a The topic discussed in this thesis is garnering customer loyalty based on store types without focusing on concrete real-life brands. The purpose of examining such tendencies is to help businesses better understand the shopping habits of today’s young people. Relevant academic material was gathered and processed. Based on the review, a round of preliminary interviews was conducted. From this a questionnaire was made with more structured, closed-ended questions. This data then was used to test the thesis questions. Statistical analysis was done with the help of hypothesis testing, Welch’s ANOVA, and a Games-Howell test. The main research questions are: „How likely are customers to be loyal to a brand when using their physical shops / webshops / live commerce?” and „Which of the previously mentioned approaches are more likely to foster higher brand loyalty?” Results showed a clear order of physical shops, then webshops, then live commerce in terms of customer preferences. The most typical fault during the questionnaire process was not answering live-commerce related questions. A conclusion can be drawn from this, which is that live commerce seems to have less of a footing for now among youngsters. Physical shops are still the favorite for purchasing fashion products. | |
| 695 | |a divat | ||
| 695 | |a fogyasztói elégedettség - vásárlói elégedettség | ||
| 695 | |a márkahűség | ||
| 695 | |a ruhaipar | ||
| 695 | |a vásárlói magatartás | ||
| 695 | |a webáruház | ||
| 695 | |a Z generáció | ||
| 700 | 1 | |a Benyó Ágnes |e ths | |
| 700 | 1 | |a Hajeer dr. Ahmad |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58951/1/n7fh92_thesis_submission_file.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58951/2/Adam_Endes_thesis_external_evaluation.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/58951/3/Endes_thesis_evaluation.pdf |z Dokumentum-elérés |