Emotional marketing and its economic impact in premium and mass-market coffee brands
Saved in:
| Main Author: | Vatulik Réka |
|---|---|
| Other Authors: |
Koczka Viktória
Szemere Dr. Tibor Pál |
| Format: | Thesis |
| Kulcsszavak: | branding Emotional Marketing érzelmi marketing fogyasztói magatartás gazdasági hatásvizsgálat kávé |
| Online Access: | http://dolgozattar.uni-bge.hu/59091 |
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