The Impact of Artificial Intelligence on Marketing Strategies and Smartphone Sales A Case Study of Apple, Samsung, and Google
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| Format: | Thesis |
| Kulcsszavak: | artificial intelligence marketing strategy marketingstratégiák mesterséges intelligencia mobiltelefonok smartphones telefonmarketing |
| Online Access: | http://dolgozattar.uni-bge.hu/59144 |
| Abstract: | This thesis examines how the growing presence of AI features in smartphones influences marketing strategies and user preferences. It looks at whether these additions contribute to stronger brand loyalty or if traditional factors like price and reliability still matter more. Through expert interviews and consumer surveys, the research explores how people perceive AI-related functions, what concerns they have, and how these views affect their decisions. The study aims to give a balanced view of real needs versus industry expectations. |
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