The Impact of Artificial Intelligence on Marketing Strategies and Smartphone Sales A Case Study of Apple, Samsung, and Google

Saved in:

Bibliographic Details
Main Author:	Tóth Bence
Other Authors:	Szabó Gyula Szemere Dr. Tibor Pál
Format:	Thesis
Kulcsszavak:	artificial intelligence marketing strategy marketingstratégiák mesterséges intelligencia mobiltelefonok smartphones telefonmarketing
Online Access:	http://dolgozattar.uni-bge.hu/59144

MARC


LEADER	00000nta a2200000 i 4500
001	dolg59144
005	20251027143034.0
008	251027suuuu hu om 000 eng d
040			\|a BGE Dolgozattár Repozitórium \|b hun
041			\|a en
100	1		\|a Tóth Bence
245	1	4	\|a The Impact of Artificial Intelligence on Marketing Strategies and Smartphone Sales \|b A Case Study of Apple, Samsung, and Google \|c Tóth Bence \|h [elektronikus dokumentum]
520	3		\|a This thesis examines how the growing presence of AI features in smartphones influences marketing strategies and user preferences. It looks at whether these additions contribute to stronger brand loyalty or if traditional factors like price and reliability still matter more. Through expert interviews and consumer surveys, the research explores how people perceive AI-related functions, what concerns they have, and how these views affect their decisions. The study aims to give a balanced view of real needs versus industry expectations.
695			\|a artificial intelligence
695			\|a marketing strategy
695			\|a marketingstratégiák
695			\|a mesterséges intelligencia
695			\|a mobiltelefonok
695			\|a smartphones
695			\|a telefonmarketing
700	1		\|a Szabó Gyula \|e ths
700	1		\|a Szemere Dr. Tibor Pál \|e ths
856	4	0	\|u http://dolgozattar.uni-bge.hu/59144/1/Thesis.pdf \|z Dokumentum-elérés
856	4	0	\|u http://dolgozattar.uni-bge.hu/59144/2/Evaluation_Bence_T%C3%B3th.pdf \|z Dokumentum-elérés
856	4	0	\|u http://dolgozattar.uni-bge.hu/59144/3/T%C3%B3th%20Bence-belso-biralo-alapkepzes.pdf \|z Dokumentum-elérés