Red Bulls's Role in Generational Media Targeting Millenials and Gen Z through Digital Media
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | communication digitális média Gen Z generation generációkutatás Millenials Y generáció Z generáció |
| Online Access: | http://dolgozattar.uni-bge.hu/59215 |
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| 245 | 1 | 0 | |a Red Bulls's Role in Generational Media |b Targeting Millenials and Gen Z through Digital Media |c Pomázi Lilla Dalma |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis set out to explore how Red Bull successfully engages Millennial and Generation Z audiences through a mix of digital storytelling and experiential branding. By combining theoretical models with real-world examples and audience data, the research highlighted how Red Bull’s communication goes beyond simple advertising — it builds emotional connection, cultural symbolism, and generational relevance. The findings show that when brands align with their audiences’ values, adapt to platform-specific behaviors, and create authentic, participatory experiences, they can evolve from product providers into lifestyle icons. Red Bull’s strategy serves as a compelling case of how modern branding can resonate deeply in the digital age. While this study focused on a single brand, its insights reflect broader shifts in consumer expectations and marketing practices — especially among younger generations. As digital culture continues to change, so too will the ways in which brands must engage, inspire, and remain relevant. | |
| 695 | |a communication | ||
| 695 | |a digitális média | ||
| 695 | |a Gen Z | ||
| 695 | |a generation | ||
| 695 | |a generációkutatás | ||
| 695 | |a Millenials | ||
| 695 | |a Y generáció | ||
| 695 | |a Z generáció | ||
| 700 | 1 | |a Furcsa Dr. Laura |e ths | |
| 700 | 1 | |a Kárpáti Beáta |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59215/1/RED%20BULL%E2%80%99S%20ROLE%20IN%20GENERATIONAL%20COMMUNICATION-%20TARGETING%20MILLENNIALS%20AND%20GEN%20Z%20THROUGH%20DIGITAL%20MEDIA.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59215/2/Pom%C3%A1zi%20Lilla%20Dalma%20internal-assessors-undergraduate-programmes2025.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/59215/3/Pom%C3%A1zi%20Lilla%20Dalma%20external%20assessment%20BGE%202025.pdf |z Dokumentum-elérés |