Cultural differences in brand image perception Luxury brands in Hungary,France and the United States

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Bibliographic Details
Main Author: Kraszkó Döníz
Other Authors: Papp adj. Judit
Format: Thesis
Kulcsszavak:Marketing
Kulturális marketing
Luxusmarketing
Branding
Culture
Online Access:http://dolgozattar.uni-bge.hu/7246