Introducing sponsorship as a marketing tool trough research and evaluation based on the example of strategic sponsorship activity of Vodafone Hungary towards the Hungarian Water Polo Federation
Elmentve itt :
Szerző: | Fehérvári Krisztina |
---|---|
További közreműködők: | Papp Judit |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | Marketing Sponsorship Vodafone Water polo Strategy |
Online Access: | http://dolgozattar.uni-bge.hu/7983 |
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