APA citáció

Pap Kinga Kincső & Hübner Andrea. Shockvertising-The Benetton case: Effects of shocking and controversial advertising on brand image, brand awareness, and attitude of the customers.

Chicago Style (17th ed.) Citation

Pap Kinga Kincső and Hübner Andrea. Shockvertising-The Benetton Case: Effects of Shocking and Controversial Advertising on Brand Image, Brand Awareness, and Attitude of the Customers.

MLA idézés

Pap Kinga Kincső and Hübner Andrea. Shockvertising-The Benetton Case: Effects of Shocking and Controversial Advertising on Brand Image, Brand Awareness, and Attitude of the Customers.