Shockvertising-The Benetton case Effects of shocking and controversial advertising on brand image, brand awareness, and attitude of the customers /
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Marketing communication Shocking advertising Brand image Attitude Effects of advertising |
| Online Access: | http://dolgozattar.uni-bge.hu/8008 |
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| 695 | |a Brand image | ||
| 695 | |a Attitude | ||
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