Shockvertising-The Benetton case Effects of shocking and controversial advertising on brand image, brand awareness, and attitude of the customers /

Effects of social media on brand awareness A case study of Ryanair
‌: Coko Lejla

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

Examination of consumer awareness in case of food waste
‌: Gál Zsófia

Brand loyalty in case of restaurants is a result of emotion driven decision making
‌: Vincze Kinga Éva

Supply Chain Management and its effect on the brand's image
‌: Jurkinya Petra

Attitudes towards digital advertisements- customer experience in social media
‌: Gur Réka

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

The marketing strategy in the case of the brand Pesti Pipi and overviewing of the franchise system
‌: Csörgő Dominik

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

The Impact of City Branding on the Image of Budapest
‌: Tóth Melitta

The evolution of brand awareness in the receptive human mind
‌: Csapó Vanda Médea

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

Culture Shock
‌: Kechichian Talar

Social Media Marketing in the Scope of FMCG Brands’ Marketing Communication through the Case of Actimel in Hungary.
‌: Kalikan Zhaniya

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

Cultural shock in Business
‌: Aslanova Diana

Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study
‌: Mihók Francesca Phoebe

Employer Branding szerepe a toborzásban
‌: Pap Tímea

Case 1 Resq Club Case Study
‌: Podmetina Daria, et al.
Megjelent: (2021)

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Examination of the relationship between customer satisfaction and experiential thinking in case of hotel staying
‌: Guo Juncen

The Effect Of Advertisement On Children
‌: Cai Jing

The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
‌: Le Trung Hieu

The role of customer experience in enhancing the competitiveness of the Moroccan tourism industry ‘Case of Essaouira & Marrakech’
‌: Belkaid Othmane

Finding outliers amongst young Millennials to decrease the negative effects of culture shock.
‌: Czirkos Dániel Gábor

An Exploratory Research on the Role and Influence of Product Placement in Korean Dramas How can South Korean PPL Affect Customer Behavior and Brand Awareness?
‌: Said Ranya

Controversy of slum tourism around the world
‌: Márkus Réka