TDM-szervezetek szerepe a desztinációk imázsának és arculatának kialakításában
Elmentve itt :
| Szerzők: | |
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| Dokumentumtípus: | Cikk |
| Megjelent: |
Budapesti Gazdasági Főiskola
2017
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| Sorozat: | Prosperitas
4 No. 2 |
| Tárgyszavak: | |
| Kulcsszavak: | TDM (turisztikai desztinációk menedzsmentje) arculattervezés Turizmus tourism destination management image brand aspect destination marketing |
| Online Access: | http://publikaciotar.uni-bge.hu/1090 |
| Kivonat: | Tourism destination management (TDM) organizations are a kind of “mother organizations” to the destinations. Their tasks include the competitive marketing of a given tourism destination, the establishment and maintenance of co-operation between demand and supply from the beginning of the travel till the end of it and the opinion “formation” and follow-up of the visitors. During the operation of destination – even from the phases of planning until their realization – the certain operative tasks are important separately and in context with each other as well, including the formation of a positive image and aspect of the destination.The study aims to demonstrate the image and aspect building practices of the Hungarian destination management organizations through the examples of Sopron and Pécs and upon the survey of their clientele. Though the tasks of TDM organizations are very complex, the most important one today is to develop a positive image and aspect as without this a long term presence on the tourism market would be impossible. |
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| Terjedelem/Fizikai jellemzők: | 57-69 |
| ISSN: | 2064-759X |