Modernség és desztinációmenedzsment
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| Main Author: | |
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| Format: | Article |
| Published: |
Budapesti Gazdasági Főiskola
2017
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| Series: | Prosperitas
4 No. 2 |
| Subjects: | |
| Kulcsszavak: | TDM (turisztikai desztinációk menedzsmentje) Turizmus infokommunikáció érzékelés destination management complexity of supply brand post-modern interdisciplinary approach |
| Online Access: | http://publikaciotar.uni-bge.hu/1091 |
| Abstract: | Destination management as a „procedure” has become one of the most successful tourism management models in the last 30-40 years, and not by accident. It became a very necessity, logical and inevitable answer to the changes in the post-modern times’ demand and supply. On the demand side, the more complex, multi-optional and delicate experience expectations, the more sophisticated and complex supply, forming bigger geographical regions. On the supply side the main aim is to create a regional brand based on a strongly featured tourism supply following the above principles against the numerous competitors. Visitors in the (near) future, as we foresee now, can only be targeted by a complex, strategic entrepreneurial, market-oriented and integrated socio-economic approach. It seems that only new forms of destination-management models can provide a solution in the tourism industry which help us to progress toward the postmodern world’s newest era. |
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| Physical Description: | 70-80 |
| ISSN: | 2064-759X |