CSR communication in social media The effectiveness of

Saved in:
Bibliographic Details
Main Author: Szalczgruber Fanni
Format: Article
Published: Budapesti Gazdasági Egyetem 2022
Series:Prosperitas 9 (3) No. 5
Subjects:
doi:10.31570/prosp_2022_0029

Kulcsszavak:corporate social responsibility
influencer
sustainability
Instagram
credibility
purchase intention
Online Access:http://publikaciotar.uni-bge.hu/1894

Similar Items