CSR communication in social media The effectiveness of
Saved in:
Main Author: | Szalczgruber Fanni |
---|---|
Format: | Article |
Published: |
Budapesti Gazdasági Egyetem
2022
|
Series: | Prosperitas
9 (3) No. 5 |
Subjects: | |
doi: | 10.31570/prosp_2022_0029 |
Kulcsszavak: | corporate social responsibility influencer sustainability credibility purchase intention |
Online Access: | http://publikaciotar.uni-bge.hu/1894 |
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