Sustainable influencer marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book part |
| Published: |
Budapesti Gazdasági Egyetem
Budapest, Magyarország
2022
|
| Series: | No Question: Sustainability is Everyone’s Business V. BBS International Sustainability Student Conference Proceedings
|
| Subjects: | |
| doi: | 10.29180/9786156342386_9 |
| Kulcsszavak: | sustainable influencer marketing generational marketing online marketing Generation Z |
| Online Access: | http://publikaciotar.uni-bge.hu/1925 |
| Physical Description: | 123-129 |
|---|---|
| ISBN: | 978-615-6342-38-6 |