Sustainability as a Competitive Advantage Key Entrepreneurial leadership competencies for a successful and sustainable marketing strategy for small green businesses

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Bibliographic Details
Main Author: Ezzallat, Achraf
Format: Book part
Series:SDGs in practice – how to operate sustainable?
Subjects:
doi:10.29180/978-615-6342-69-0_1

Kulcsszavak:sustainability
entrepreneurship
entrepreneurial leadership
leadership competencies
small businesses
marketing strategy
Online Access:http://publikaciotar.uni-bge.hu/2098
Description
Physical Description:5-11
ISBN:978-615-6342-69-0