Sustainability as a Competitive Advantage Key Entrepreneurial leadership competencies for a successful and sustainable marketing strategy for small green businesses
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Main Author: | |
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Format: | Book part |
Series: | SDGs in practice – how to operate sustainable?
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Subjects: | |
doi: | 10.29180/978-615-6342-69-0_1 |
Kulcsszavak: | sustainability entrepreneurship entrepreneurial leadership leadership competencies small businesses marketing strategy |
Online Access: | http://publikaciotar.uni-bge.hu/2098 |
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100 | 1 | |a Ezzallat, Achraf | |
245 | 1 | 0 | |a Sustainability as a Competitive Advantage |b Key Entrepreneurial leadership competencies for a successful and sustainable marketing strategy for small green businesses |c Ezzallat, Achraf |h [elektronikus dokumentum] |
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695 | |a entrepreneurial leadership | ||
695 | |a leadership competencies | ||
695 | |a small businesses | ||
695 | |a marketing strategy | ||
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