Burger Peter & Papp-Váry Árpád. (2024). Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry: A Case Study of Pirelli. Budapest.
Chicago Style (17th ed.) CitationBurger Peter and Papp-Váry Árpád. Brand Building for a Product That Nobody Wants to Buy - Unveiling the Xtraordinary Transformation in the Tire Industry: A Case Study of Pirelli. Budapesti Gazdasági Egyetem: Budapest, 2024.
MLA (8th ed.) CitationBurger Peter and Papp-Váry Árpád. Brand Building for a Product That Nobody Wants to Buy - Unveiling the Xtraordinary Transformation in the Tire Industry: A Case Study of Pirelli. Budapest, 2024.
Warning: These citations may not always be 100% accurate.