Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli
Elmentve itt :
| Szerzők: | |
|---|---|
| Dokumentumtípus: | Könyv része |
| Megjelent: |
Budapesti Gazdasági Egyetem
Budapest
2024
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| Sorozat: | Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
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| Tárgyszavak: | |
| doi: | 10.29180/978-615-6342-86-7_3 |
| Kulcsszavak: | Emotional Branding Brand Equity Brand Loyalty Marketing Tire Sponsorship Partnership Co-branding |
| Online Access: | http://publikaciotar.uni-bge.hu/2292 |
MARC
| LEADER | 00000naa a2200000 i 4500 | ||
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| 024 | |a 10.29180/978-615-6342-86-7_3 |2 doi | ||
| 040 | |a BGE Publikációtár Repozitórium |b hun | ||
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| 245 | 1 | 0 | |a Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry |b A Case Study of Pirelli |c Burger Peter |h [elektronikus dokumentum] |
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| 490 | 0 | |a Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science | |
| 650 | 4 | |a gazdálkodás- és szervezéstudományok | |
| 695 | |a Emotional Branding | ||
| 695 | |a Brand Equity | ||
| 695 | |a Brand Loyalty | ||
| 695 | |a Marketing | ||
| 695 | |a Tire | ||
| 695 | |a Sponsorship | ||
| 695 | |a Partnership | ||
| 695 | |a Co-branding | ||
| 700 | 1 | |a Papp-Váry Árpád |e aut | |
| 856 | 4 | 0 | |u https://publikaciotar.uni-bge.hu/id/eprint/2292/1/Peter%20Burger%E2%80%93%20%C3%81rp%C3%A1d%20Papp-V%C3%A1ry%20-%20Brand%20Building%20for%20a%20Product%20That%20Nobody%20Wants%20to%20.pdf |z Dokumentum-elérés |